Bizualized Executes Branding to Develop Web Presence for Famed Miami Chef

Bizualized has a keen specialty in developing the online and digital identities of creative brands.  Succeeding in this very competitive market takes immense skill, strategy, and utilizing a range of modalities to bring attention and engage viewers. Executing a strategy for growth, we were able to create a web and social media presence for Chef. Xavier Torres that remained authentic to his professional expertise and personable nature.

Xavier Torres is an award-winning chef with decades of experience, having trained with many of the world’s great culinary masters. Internationally known with a passion for travel, it was important to bring greater brand awareness and help Xavier achieve a presence that represented himself authentically. Additionally, it was also necessary to eliminate the pressure of communicating his expertise and experience, ensuring potential clients and business partners understood who he is, both in the kitchen and everywhere else.

“Bizualized has been a phenomenal partner, understanding the needs of a culinary professional in a highly creative environment. They were able to help me by creating an excellent online identity, which has provided many opportunities for growth and communicating with clients and business partners.”

-Xavier Torres

THE ISSUE

Xavier was in need of a professional web presence, representing his experience, skills, and accomplishments. Bizualized was tapped to cultivate his online identity to mirror Xavier’s worldly career and dedication to exploring the world through each culture’s culinary offerings. Xavier Torres has built a career as an international chef, collecting experiences along with travels. His journeys have taken him all over the world, presenting opportunities to train with some of the most distinguished chefs on various continents. With a dedicated focus on his culinary work, creating an online presence was not something Xavier had time for and he sought the assistance of professionals who understood his unique needs. 

THE SOLUTION 

Bizualized developed an online identity strategy that included branding, logo design, developing a website, SEO, and creating content that represented Xavier’s professional journey. 

BIZUALIZED LEVERAGED THE FOLLOWING TECHNOLOGIES 

• Website Development
• Brand Identity
• Graphic Design
• Brand Development & Consultation
• SEO Content Production

THE IMPACT

• After completing a full audit, Bizualized provided a detailed roadmap to ensure Xavier would have all the communication and branding tools necessary to ensure the growth of his business moving forward.
• This strong and reliable strategy enables his online presence to provide information as needed and to convey his talents and experiences. 
• Utilizing the right technology was essential to driving continued growth and impact for Xavier’s professional representation. 
• 100% growth over the previous year was seen through professional graphic design, website development, and branding that provided a polished presence representative of Xavier’s extensive training and professional acumen.
• Maximum return on investment in just 3 months of implementing all deliverables; the aim was professional expansion and Xavier’s abilities were clearly communicated to generate interest.
• Thousands of new, organic social media followers were gained on Instagram, the channel that provides the greatest impact for the culinary personality niche.
• Full automation for communication, serving as a place where prospective business partners can find information and learn more about Xavier, and reach out when needed. 
• Providing an interactive medium has allowed Xavier to dedicate maximum time and energy to his work, while still capitalizing on significant web traffic.
• A flexible marketing system that enables Xavier to personally run his business while maintaining a strong connection to clientele in the most sustainable and versatile manner.
  

THE OUTCOME/ RESULT

Using strategic visual branding and marketing efforts, Bizualized helped Xavier Torres expand and cement his presence online. Due to the hands-on, creative, and highly-involved physical nature of Xavier’s work and craft, having an automated system for his online presence, reaching potential professional partners, and garnering business were essential. Bizualized brought this vision to life, enabling growth and clear communication.

Bizualized Delivered:

• Increased awareness and attention for Xavier’s professional skills.
• 100% more traffic to Xavier’s professional website, as a landing point for potential clients and partners to learn more. 
• Thousands of social media followers were gained.
• Overall satisfaction from Xavier, who is exceptionally satisfied with his newly refined, professionally-representative online presence.

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