Millennium Parking: Reimagining Web Presence and Driving Digitalization with Bizualized

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How Bizualized executed a corporate rebranding of Millenium Parking and implemented an SEO strategy to generate growth with a curated web presence.

• Optimized Website Custom-designed a multi-language platform
• Advanced Infrastructure Improved website interactivity capabilities for UX
• Enhanced Lead Generation Implemented a powerful lead generation tool

Millennium Parking produces state-of-the-art parking technology and equipment for various car park settings as a leading parking machine solutions provider.

Bizualized takes a strategic approach to help brands grow quickly and effectively online using the most lucrative digital methods to maximize revenue and minimize overhead. By utilizing technology and strategy in a customized manner, we increase sales and drive business for our clients. Working with Millennium Parking, we implemented various solutions to help the company serve clients internationally. We led a corporate rebranding effort and implemented various digital technologies to position the company as a leader in its niche industry. As a result, they launched with total confidence in their website and digital communications to meet all customer needs.

“Working with Bizualized has made us exceptionally confident in our corporate online presence. Thanks to their careful planning, methodology, and smart solutions, we experienced unbelievable growth immediately. We trust their expertise wholly.” - CEO, Millennium Parking 

THE ISSUE

Establishing a corporate identity after a merger, while creating a robust, multi-language online presence to generate new business with zero downtime. 

Millennium Parking was recently part of a successful merger, bringing in new technology and variety to an already lucrative business. A new visual identity was necessary, along with developing a full corporate rebranding to represent the new vision of the brand. Concurrently, it was also important to execute all changes without interrupting the day-to-day operations of the company to ensure business was not compromised during the transition.

THE SOLUTION 

Developing a customized website structure with a multi-language platform to ensure improved interactivity. Rebranding their corporate website for stronger visual representation, implementing a roadmap for growth with a dynamic SEO strategy, and creating a technical infrastructure to support long-term automation. 

Bizualized created various customized solutions to ensure Millennium Parking’s website was able to communicate clearly and perform optimally. As an international company, it was important to provide excellent UX and support the needs of clients in multiple languages on a single platform. The website structure was uniquely developed to deliver improved interactivity and a lead generation tool was implemented for additional automation where it matters most. 

Bizualized worked to establish Millennium Parking’s new identity and web presence, ensuring all visuals and graphics aligned with the brand. A new logo along with a brand kit was developed to represent the brand. A full-scale rebranding was executed to position the brand for strong growth and high search engine rankings. Additionally, their web presence was optimized for improved traffic and business.

BIZUALIZED LEVERAGED THE FOLLOWING TECHNOLOGIES 

• Optimized Digital Interactivity
• Created a Multi-Language Platform
• Technical Infrastructure Setup
• Implemented Lead Generation Tool
• Provided Full Technical Product Descriptions
• Corporate Brand Development
• Website Development Services
• Brand Image/ Identity Design
• New Logo Design
• SEO Strategy Implementation  
• Content Production

THE IMPACT

• After completing a full website and branding audit, Bizualized provided a detailed roadmap to rebrand and scale the business rapidly.
• The company saw immediate traction with month-over-month growth of increased revenues over 10X the previous year as a result of these measures, including improved technical communications and product descriptions.
• Q2 of 2022 brought in 4X the number of customers compared to the same period last year.
• Technology was used to refine and automate all digital business processes, including lead generation, ensuring a hands-off approach for company executives.
• Lofty return on investment in just 3 months of launching the new site and implementing a fine-tuned SEO strategy.
• 500% growth over the previous year was seen in 3 months, as a result of increased organic traffic.
• Top-ranking placement on various high-performing, industry-specific search terms, solidifying authority in search engines.
• Automation across the business, particularly regarding marketing, eliminating the tediousness of analysis for company execs, while capitalizing on significant month-over-month growth.

THE OUTCOME/ RESULT

Professional visual branding is quite powerful when done right and Bizualized helped create a corporate brand image for Millennium Parking that both represents the brand and captivated audiences. Additionally, the company began experiencing near-immediate growth upon relaunching. 

Bizualized delivered:

• A customized website with advanced interactivity and a multi-language platform.
• Detailed technical product descriptions and communication materials to deliver comprehensive UX across the site.
• A meticulous SEO strategy that has allowed Millennium Parking to capitalize on high rankings on Google, receiving numerous first-page results for various industry-specific keywords.
• Automated lead generation through implementation.
• Through careful and strategic marketing efforts, Bizualized helped the brand grow further and more quickly than ever before. 
• Increased sales and brand awareness have ultimately secured the success of the brand’s online presence, corporate identity, and investment in digital marketing efforts.

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